Friday, February 7, 2014

U.S. Manufacturing Driving Growth and Independence For A World Market

U.S. manufacturers are creating new products faster and less expensively than ever before. It is as cost effective to manufacture within the U.S. borders as in many areas of the world for many companies now. The U.S. is sitting on an energy powerhouse with natural gas, wind and solar resources. There will be another 1 Billion middle-income people in the world in a few years and our products will feed, fuel, clothe and make their lives better. 3-D printing is going to help reduce costs and increase efficient design to create products for these new buyers. FTA's or Free Trade Agreements are opening new markets for many manufacturers.

Now is the time to take your message globally. Don't let all your hard work be limited by a domestic market. Emerging markets are where you will find your new customers. Markets in Latin and South America like Brazil, Costa Rica, Colombia, African countries like South Africa and Nigeria, Asian markets like Indonesia, Taiwan, Korea, European countries like the Czech Republic and Romania are looking for solutions. Translation is a key tool you will need to build your new customer base.

What will you need to translate? Where to start?
Here are 3 key places to start
Marketing Materials - you want to be found, be heard, be seen. Your marketing message will not be effective unless it is translated in your target's language. Are you going to international Trade Shows and not offering your information in other languages? How welcome do prospective clients feel when you can hand them a one page document in their language? It is very likely, that will be a change agent for them.

Operating Manuals - Your international sales people are making sales. Your new client in Romania, Russia, Malaysia, etc wants to start using your product, machines, technology now. Most likely, you cannot ship without having the manual translated. Now is the time to consider those sales. Translation can take up to 3 weeks to complete a large manual. Consider translation during the sales phase not after. You could cost the company $ by delaying shipment to the client.

Videos - You Tube is the 2nd largest search engine and growing. 100's of hours are being uploaded to You Tube every minute and the number of people subscribing is up 3 x's from last year. Transcribe, translate, add close captioning in every language of your target audience. This will drive people to your website, increase your exposure and sales for a relatively low cost.

Listen to what GE's CEO sees happening for U.S. Manufacturing. Now you want to ACT, right?
Investing all of the time, energy and capital creating your product was hard. Partnering with All Clear Translations increases the return on that investment. Call us at 866-489-9109 or email linda@allcleartranslations.com to significantly increase your sales globally now.

No comments :

Post a Comment

Hey leave me a comment.