Global Exporting Trends for U.S. Clients from All Clear Translations

Global Trends for Exporting in 2015
Emerging Countries are ripe with potential for exporting. Our clients are entering markets like Brazil, Colombia, Malaysia, Thailand, and Morocco.  Working with our U.S. clients who are selling worldwide we have compiled a list of languages and regions to help you grow your global marketing with translation.

Canada and Mexico – are largest trading partners. This is a great way to start to export. Ease of shipping, resources to help and need for our products makes them natural jumping points for many of our clients. 

U.S. population – You are right, this isn't an export region but in California 44% of its population speak another language other than English at home. Laredo Texas has 92% of its population speaking another language at home. Highest percentage of languages spoken at home are Spanish (37.6 million), Chinese (2.9 million), Tagalog (1.6 million) Consumer goods and Healthcare companies especially are reaching out to people here in the U.S. translating into Spanish, Chinese, Korean, Vietnamese, Russian and more. I was recently in Miami and heard Spanish more than English everywhere.

Asia remains a growth area for our clients.

Even with the lower projections for GDP growth, China has a large presence globally and will be a great market for some of our clients. The written language used is simplified Chinese. India’s population is booming and their need for water, healthcare and infrastructure solutions has them engaging our U.S. companies to help build their economy. Thailand, Taiwan, Indonesia, Malaysia, and the Philippines are buying more products like software solutions, medical devices and automation for their manufacturing.We are seeing more demand for these languages from our clients.

Germany – Germany is the largest buying power in Europe for Robotics and Hi-tech manufactured products. There are many German companies based in the U.S. and ease of entrance is possible.

Brazil – Brazil has so much going on! In 2016 they host the Olympics. To do this, they are reaching out to our U.S. clients for solutions that range from engineering to manufacturing. Brazilian Portuguese is the official language and you will not do business there without feet on the street. Luckily, our US Commercial service and PA reps will help you build a marketing plan and sales.

Africa – Morocco and South Africa. African companies and economic development organizations are looking for U.S. resources to help build infrastructure, agricultural upgrades, manufacturing and services. Use of the smartphone has created new solutions like: Online Banking, mobile applications, online shopping and more. Software and mobile application companies who can enable this population to connect with new products and services will find this a growth market. Now people are more connected than have toilets! African countries are looking for help to build their infrastructure, agricultural solutions, service solutions with American technology.

Stop and consider your new market possibilities in 2015. Perhaps there is a trade mission, grant opportunity or buyer conference that by attending will open doors to new business? Employing new strategies to open these markets, you will find translating your marketing materials, videos, and product information a catalyst to blow open your sales goals and marketing ROI. All Clear Translations wishes you a successful and abundant year! Make it, translate it and they will BUY it!

Top 7 Languages for 2015

Spanish for Latin America and South America
French For Europe and Africa
German
Portuguese (Brazil)
Chinese (Simplified)
Thai
Malay

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About the Author:

Linda Richardson is the President and owner of All Clear Translations, LLC.  Since 2010 the team of All Clear Translations had helped companies grow into areas like Colombia, Brazil, Mexico, Canada, France, Switzerland, Germany, Greece, Morocco, Saudi Arabia, China, Malaysia, Thailand, Taiwan, Japan, Russia and more. Their translations and localization transform websites, software, technical manuals and marketing materials into all languages helping to increase sales. Their unique process can include Plain English to help companies increase understanding and comprehension while reducing translation and production costs of manuals. Their audio voice-over technologies  and video translations enable spoken and written communication in many languages. Email Linda at linda@allcleartranslations and visit their website http://www.allcleartranslations.com