International Sales Is Easier Than You Think!
U.S. manufacturing is more
efficient and innovative now than in any other time in history. Worldwide,
companies are looking for solutions that are reasonably priced and high
quality. Better than 70% of the world’s
purchasing power is outside of the U.S. Sometimes thinking about going
international is an overwhelming thought for business development executives.
Before you decide it is too hard, think about these statistics. 17 states had record
exports in
the first half of 2013, building on a trend of U.S. export records. More
important than those numbers are the millions of American
jobs supported
by exports in manufacturing and other sectors. The
top export markets for U.S. goods through the first half of 2013 included
Canada ($150.6 billion), Mexico ($110.7 billion), Japan ($32.2 billion),
Singapore ($15.2 billion), and Australia ($12.9 billion).
Our largest trade partner is
right across the border! Ease into exporting by looking north to our friend, Canada. What
makes Canada a great next step in your international sales effort? They speak
English, they have the same international dialing code +1, and some Americans
can see Canada outside their kitchen window, really! Seriously though,
Canadians buy over $290 Billion in goods from U.S. companies which amounts to 19% of overall US
exports There is little language barrier, English and
French are official languages in Canada. 58.4% of Canadians are native English
speakers, 22% are native French speakers, mostly in Quebec, which has a large
dominant French speaking population. To enter this market product sold into
Canada from the U.S. must have a bi-lingual label (English and French). Translating
your labels and website will easily ensure successful entry into this and other
markets.
Listed below are growth ideas
to expand your markets and grow your revenues.
5 Dynamic International Growth Ideas
1. Connect with local resources that will help with market research
and more
a. SBA International Trade Specialist
b. U.S. Commercial Service International Trade Specialist
c. SBDC International Trade Specialist
2. Learn where your next customer is and how they will find you
a. Infrastructure – Brazil, India, South Africa
b. Industrial Manufacturer – Brazil, Mexico, Canada
c. Health Care - China
d. Luxury Goods – Mexico
3. Talk the Talk! Translation is low cost but high ROI
a. Translate your website – this can grow your sales up to 40%. Be
found on regional search engines like Baidu (China), Yandex (Russia) and
Altavista (Brazil)
b. Translate your marketing materials - creates increased loyalty and trust
4. YouTube – the second largest search engine in the world
a. Create short videos about your product
i. Add a voice-over in other languages to be found worldwide
5. International Trade Shows – often you can team with the U.S.
Commercial Service to go to these shows and sell your products at a lower cost
than by yourself. They will also set up appointments with international buyers
attending the show.
Growing your business internationally is easier
than you think. Take advantage of the local resources that want to help you
succeed in a global market. Your competition is already selling globally, you
need to level the playing field and build globally.
About the Author:
Linda Richardson is the President and owner of
All Clear Translations, LLC. They use translations and localization to
transform websites, software, technical manuals and marketing materials into
all languages to help increase sales. Their unique process can include Plain
English to help companies increase understanding and comprehension while
reducing translation and production costs of manuals. Their audio voice-over
technologies enable spoken and written communication in many languages. Email
Linda at linda@allcleartranslations and visit their website http://www.allcleartranslations.com.
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