Warren Buffet must love Heinz Ketchup - like the Rest of the World!

This is big news for food manufacturers and people who love Heinz - America’s Favorite Ketchup.  Berkshire Hathaway and 3 G Capital has acquired Heinz. Buffett continues his strategy of investing in food companies like Burger King and now Heinz. Heinz will continue to make Pittsburgh its global headquarters. Thinking about global markets? Heinz posted a 22 percent profit due to its emerging markets expansion.

Heinz global websites  are a great indicator of how and where to market to increase profits. Heinz sells 650 million bottles of ketchup a year – helping to make Heinz the most global U.S. food company.

Heinz has one basic recipe for its ketchup but flavor can vary depending on the country you are in. Ketchup users in Canada, England, Australia and Venezuela like their ketchup a bit sweeter than ketchup users in the U.S. Mainland Europeans, like a bit spicier ketchup. Heinz also makes ketchup with balsamic vinegar and introduced a new flavor with jalapenos.

Long ago, Heinz recognized they captured and saturated the U.S. market and needed to look globally  for new consumers. Emerging markets are a prime examples of where to find untapped markets, sales and new consumers. Manufacturers can watch the movement of this global giant to guide them on what can happen using a global vision. Are you ready for +22% growth?

Which emerging markets are showing great promise for food manufacturers? India, China, Malaysia, Vietnam are Asian countries whose population is growing faster than their food production. This translates to new markets and increased profits for food producers.

Researching your new market will ensure a successful venture. We can help with strategic cultural marketing, localization and translation tools. Check out our website, www.allcleartranslations.com. We list resources that can help like the U.S. Commercial Service, The State of PA’s, Center for Trade Development, Office of International Business Development as well as our experts on staff.

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Best Wishes,

Linda Richardson

President