Friday, October 26, 2012

Machine Translations - at your own risk!

Hi friends,
I see websites being translated by machine translation engines all too often. These translations are sloppy, inaccurate and only hurt your brand image. Below is something that was obviously done by machine. This person wishes to build his service in America but has not taken the time to be accurate when talking about MSDS sheets. Something that must be accurate and clear. Read below and if you still use MT - do so at your own risk!

http://mywebdesign.us/sigr/profiles/blog/view/15098/printable-msds-sheets-and-bic-products

Colombia the 2nd largest economy in South America

http://www.benzinga.com/trading-ideas/long-ideas/12/09/2881759/are-investors-ignoring-colombias-good-news

Check out the link to an article about the emerging economy Colombia.
Colombia has now passed Argentina and is the 2nd largest economy in South America after Brazil. Colombia is actively seeking business opportunities to export and import with the U. S. If your company hasn't considered Colombia, contact your US Commercial Service for connections and help with developing your new market in Colombia!

Know you could expand business but not sure how to start? Have your website translated by a professional language service. The cost is low and the ROI is HIGH!

To learn more about professional website translations, contact us at info@allcleartranslations.com


Wednesday, October 10, 2012

Basics of Language Translations for Mobile Apps


Mobile  Translations October 2012

Are you looking to sell your products in other countries? With the growing mobile market in China, India and Korea – Asian markets are easier to access than ever before. Consumers in these markets rely on their smart phones, android devices, iPads and iPhones, tablets to connect them to the internet, few have desktops or laptops for connectivity. Keep up with your global audience using multilingual, bi-lingual content.

How to begin?
Points to consider

·         Know your market.

Are you developing mobile apps and dedicating your marketing resources to this medium?

Who is the end user of your product, your marketing, your message? What carriers and devices are used in these new markets? What is the preferred resolution of these products?

·         Limited visual field. 

The screen for a mobile device like a smart phone, blackberry, android or iPhone has limited viewing space. Tablets and IPad have larger screens and can accommodate more text. Remember your space limitations when developing content, adding pictures and videos sparingly. Share your string limitations with your translations team. A target language like Spanish, German or French for example can be up to 126% larger while Asian characters take less space and Arabic is read left to right. If necessary, abbreviations will be used to shorten the characters in the translated string.

·         Strategy

Determine your international strategy first. Are you developing an Android app and the localization region uses Blackberry, IPhone carriers, tablets and IPads? Do you need to develop in one platform first then move to others? Perhaps you wish to develop multilingual content across platforms? Localization of all platforms is possible and we recommend you determine how you should enter a global market.

·         Start with a glossary and style guide

The All Clear Advantage: We will create these guides for you. These tools will enable a consistent message. The glossary and style guide will be utilized by your developers and translators to create a clear and consistent message across products, regions, and cultures.

·         Images and Icons

Icons ARE NOT UNIVERSAL. With all translations, cultural considerations are very important. Unfortunately, there are no universal images or icons that are bi-directional and cross cultures. Try to use images and icons that are universally understood. Don’t assume an image or icon or symbol has the same meaning across cultures. Be aware of local cultural customs when entering a new market.

§  Example: some hand gestures are considered obscene in many cultures.
   Avoid using hand icons for universal considerations.


Links for helpful web/mobile design:
Contact All Clear Translations to learn how you can reach your audience with translation and make sales happen.
412.489.6649

 

Monday, August 27, 2012

Latest Newsletter - Exporting Resources

Summer Newsletter

Check out our latest newsletter for information and resources for Exporting your goods and services to Global Markets.

More to come:
September 12th - join us as we talk about the Basics of Software Preparedness for Localization.
register with www.ybi.org
September 12th
8:30 - 10:30am

All Clear Translations | Software/Website Localization Basics

All Clear Translations | Software/Website Localization Basics

Join us as we talk about developing software and websites with global markets in mind. How to take steps now to efffectively localize when ready.

Monday, April 30, 2012

April Newsletter



April 2012

All Clear Translations
From the President, Linda Richardson:

Welcome to our latest edition of The Magnifying Glass. We have been busy at All Clear Translations and I want to share some new facts. Your feedback is appreciated; please send me any questions you may have about cultures, regions, or industries. I will try to answer quickly and may put that information in our next newsletter.




Oh Canada

On left Brent Rondon, SBDC Duquesne University;  in center Sophie Plante, Investissement Quebec; on right Linda Richardson
On left Brent Rondon, SBDC Duquesne University; in center Sophie Plante, Investissement Quebec; on right Linda Richardson
In March, All Clear Translations and other area companies were invited to a Canada Showcase and Networking event by the Consulate General of Canada, Margaret Lange. Have you thought about your Canadian market? Our #1 export partner is Canada. Here are some facts for you:
Canada’s banking system is the soundest in the World.
Canada has the 2nd fastest economic growth in the G-7
Canada offers the lowest overall business costs in the G-7

Canadian representatives from Winnipeg & Manitoba, Saskatchewan and Quebec were here to talk about partnership with Canadian companies to help grow imports and exports. I was impressed with the aerospace, advanced manufacturing, life sciences and automotive industries where innovation and technology are driving Canada’s growth as a world leader in R & D!

One product U.S. businesses import is Hemp. Canadian farmers supply the U.S. with Hemp. Hemp's agronomic and environment attributes are remarkable: it can be grown without fungicides, herbicides and pesticides, it absorbs carbon dioxide five times more efficiently than the same acreage of forest and it matures in three to four months. Hemp can be used to create building materials, textiles, clothing, inks, and paints and has potential use in other non-food products. These advantages are in tune with the environmental and health preferences of today's North American public. The growing curiosity of consumers, the interest shown by farmers and processors, and Canada's excellent growing conditions for industrial hemp allow optimistic views for its future.

The combined retail value of hemp food and body care products sold in the United States in 2010 was $40.5 million, up more than 10 percent from 2009, according to the market research firm SPINS. (The same firm estimated that 2009 sales of hemp products reached $36.6 million.) The Hemp Industries Association (HIA) estimated that the retail value of North American hemp food, vitamin and body care products was in the range of $121 to $142 million in 2010. When clothing, auto parts, building materials and other non-food or body care products are included, the HIA estimates that the total retail value of U.S. hemp products is about $419 million. More information on Hemp is available online www.agmrc.org

G-7 Countries growth rankings
Canada 2.0%
U.S. 1.8%
U.K. 1.4%
France 1.2%
Germany 0.8%
Japan 0.8%
Italy 0.1%

If you would like to learn more about the opportunities within Canada for your business contact Margaret Lange at 716.858.9552 or Margaret.lange@international.gc.ca



Local Growth

All Clear Translations is a proud supporter of Buy Pittsburgh First. Buy Pittsburgh First is bringing awareness to local industrial companies in western PA. They are a grass roots movement that supports local companies by bringing their message in front of a broad buying base. Buy Pittsburgh First encourages large companies to explore opportunities with local companies through their SOURCE magazine which is distributed to over 12,000 contacts in the Industrial and Construction sectors including the “big players” in Marcellus Shale. Buy Pittsburgh First is being recognized nationally and Chantel Goldstrohm founder/President was recently honored as a 2012 Women in Business award winner for her efforts in growing their message and the Pittsburgh brand. Visit Buy Pittsburgh First at http://pittsburghsuppliers.com.



New phase for All Clear Translations


All Clear Translations now offers computerized audio translations in many languages. These natural human sounding voices are being utilized for teleprompts, online videos and tutorials by our clients. We utilize cutting edge technology to create an enhanced voice option that is affordable and effective. This new phase continues our mission of offering cutting edge technology to you.




Calendar – Speaking Engagements


Linda will be speaking on New Market Success. Key growth happens when you communicate so all understand. Learn more about multilingual electronic capabilities you can utilize to grow your brand. See dates below:

May 4, 2012:
“Going Global” International Trade Forum at Kent State Tuscarawas.

June 14, 2012:
I 79 Development Council’s Entros Forum, Bridgeport, WV

Copyright © 2012 All Clear Translations, All rights reserved.

Tuesday, March 6, 2012

2012 Women of Courage

Pittsburgh was chosen as the first city to host the 2012 Internation Women of Courage. Last night I attended a reception at Chatham College where 9 women talked of their experiences and why they were chosen. I heard a woman from Sudan talk of her struggles in the refugee camps and being jailed for speaking out looking for international help. A woman from Brazil who was kidnapped, beaten and raped for trying to help the people living in the slums of Rio. A columbian reporter was tortured and raped and now stands up for the over 400,000 women who are abused. In their culture it is a shameful thing that women do not speak of there. She is a rebel for telling her story and receives little support from her own people.  These women have been jailed, raped, tortured for asking for basic rights that we take for granted. Can you imagine being jailed for asking to be seperated from your abusive father? Or being jailed for asking for education, voting and driving privileges for women? Below is a list of the amazing women I heard. I was touched by Hawa Abdallah Mohammed Salih of Sudan. Her passionate plea for international help for the women and children in refugee camps was so compelling. She was so thankful to be heard! These women reminded me how fortunate I am to be here in the U.S. watching my daughters work, drive, study in freedom. We need to remember how precious our freedoms are and protect them with our vote, our pens, our voices.
I thank every one of these amazing women listed below for their stories, their time, and their courage International Women of Courage visit Pittsburgh read about their visit!

  • The Honorable Maryam Durani, Kandahar Provincial Council Member (Afghanistan);
  •   Major Pricilla de Oliveira Azevedo, police officer, Rio de Janeiro Military Police (Brazil);
  •   Zin Mar Aung, political activist and NGO co-founder (Burma);
  • Jineth Bedoya Lima, investigative journalist (Colombia);
  •   Hana Elhebshi, architect and political activist (Libya);
  •   Aneesa Ahmed, gender-based violence (GBV) activist and former Deputy Minister of Women’s Affairs (Maldives);
  •   Shad Begum, human rights activist and founder/executive director of Anjuman Behbood-e-Khawateen Talah (the Union of Women’s Welfare) (Pakistan);
  • Samar Badawi, political activist (Saudi Arabia);
  • Hawa Abdallah Mohammed Salih, human rights activist (Sudan);
  • The Honorable Safak Pavey, Member of Parliament (Turkey)