Global Exporting Trends for U.S. Clients from All Clear Translations

Global Trends for Exporting in 2015
Emerging Countries are ripe with potential for exporting. Our clients are entering markets like Brazil, Colombia, Malaysia, Thailand, and Morocco.  Working with our U.S. clients who are selling worldwide we have compiled a list of languages and regions to help you grow your global marketing with translation.

Canada and Mexico – are largest trading partners. This is a great way to start to export. Ease of shipping, resources to help and need for our products makes them natural jumping points for many of our clients. 

U.S. population – You are right, this isn't an export region but in California 44% of its population speak another language other than English at home. Laredo Texas has 92% of its population speaking another language at home. Highest percentage of languages spoken at home are Spanish (37.6 million), Chinese (2.9 million), Tagalog (1.6 million) Consumer goods and Healthcare companies especially are reaching out to people here in the U.S. translating into Spanish, Chinese, Korean, Vietnamese, Russian and more. I was recently in Miami and heard Spanish more than English everywhere.

Asia remains a growth area for our clients.

Even with the lower projections for GDP growth, China has a large presence globally and will be a great market for some of our clients. The written language used is simplified Chinese. India’s population is booming and their need for water, healthcare and infrastructure solutions has them engaging our U.S. companies to help build their economy. Thailand, Taiwan, Indonesia, Malaysia, and the Philippines are buying more products like software solutions, medical devices and automation for their manufacturing.We are seeing more demand for these languages from our clients.

Germany – Germany is the largest buying power in Europe for Robotics and Hi-tech manufactured products. There are many German companies based in the U.S. and ease of entrance is possible.

Brazil – Brazil has so much going on! In 2016 they host the Olympics. To do this, they are reaching out to our U.S. clients for solutions that range from engineering to manufacturing. Brazilian Portuguese is the official language and you will not do business there without feet on the street. Luckily, our US Commercial service and PA reps will help you build a marketing plan and sales.

Africa – Morocco and South Africa. African companies and economic development organizations are looking for U.S. resources to help build infrastructure, agricultural upgrades, manufacturing and services. Use of the smartphone has created new solutions like: Online Banking, mobile applications, online shopping and more. Software and mobile application companies who can enable this population to connect with new products and services will find this a growth market. Now people are more connected than have toilets! African countries are looking for help to build their infrastructure, agricultural solutions, service solutions with American technology.

Stop and consider your new market possibilities in 2015. Perhaps there is a trade mission, grant opportunity or buyer conference that by attending will open doors to new business? Employing new strategies to open these markets, you will find translating your marketing materials, videos, and product information a catalyst to blow open your sales goals and marketing ROI. All Clear Translations wishes you a successful and abundant year! Make it, translate it and they will BUY it!

Top 7 Languages for 2015

Spanish for Latin America and South America
French For Europe and Africa
German
Portuguese (Brazil)
Chinese (Simplified)
Thai
Malay

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About the Author:

Linda Richardson is the President and owner of All Clear Translations, LLC.  Since 2010 the team of All Clear Translations had helped companies grow into areas like Colombia, Brazil, Mexico, Canada, France, Switzerland, Germany, Greece, Morocco, Saudi Arabia, China, Malaysia, Thailand, Taiwan, Japan, Russia and more. Their translations and localization transform websites, software, technical manuals and marketing materials into all languages helping to increase sales. Their unique process can include Plain English to help companies increase understanding and comprehension while reducing translation and production costs of manuals. Their audio voice-over technologies  and video translations enable spoken and written communication in many languages. Email Linda at linda@allcleartranslations and visit their website http://www.allcleartranslations.com

Interoperability Pledges and Translations

The Interoperability Pledge was made by CEOs of 9 major device manufacturers. This pledge is a great statement of patient and healthcare worker support by these companies. You can read more about their pledge at AAMI's website 

Cercacor, Cerner, Dräger, GE Healthcare Systems, Masimo, Smiths Medical, Sonosite, Surgicount, and Zoll all pledged at the Inaugural Patient Safety Science & Technology Summit. The goal of this pledge is to help lower the number of patient deaths - estimated at more than 200,000 yearly.  

Interoperability is the ability of devices to share data. The information of these devices are shared and utilized among hospital worker and patients alike. In other words, if several devices are used in a hospital operating room, the user would be able to access all the information with one step. It should also include the language of the native speaker for better clarity. The sharing of data  should impact and reduce patient risk through better education and information sharing. 

 We can help you make this a reality! All Clear Translations will take your current instructional videos and add other languages to the voice-over. Your goal for improved communication is our goal. Working together we can reduce misunderstanding and increase learning potential with your current videos. Our cost effective tools create enhanced computerized human sounding voices in many languages.

 Make your goal of interoperability of increased communication a reality with our:

Text to Speech Technology - your instructional videos will educate in many languages.

                                Reduce training costs utilizing current videos.

                                Training for staff in different languages  and backgrounds.

       14% of the workforce is Latino and growing

       Asians are the biggest gainers in workforce demographics

Instructions and Document Translation –

In testing, readers of the original manuals searched for an average of 5 minutes to find information and found the correct answer only 53% of the time. Adding the right language will drop the average search time to 3.6 minutes, and the success rate improved to 80%.

Your product is valued by people around the world, help them better understand and use your product. Reading in their native tongue will improve understanding, retention and decrease accidents and decrease training costs.

Multilingual Websites – your information is just a click away in any language. Over 75% of people searching the web are looking in their own language.

Software Translation – your software user interface can be understood by healthcare workers     everywhere. Translation of the User Interface will increase comprehension and understanding.

Click Text to Speech to visit our YouTube Channel to watch an example of our text to speech in action.  Decrease injuries and risk to all patients and healthcare professionals worldwide.

Call 866-489-9109 to talk with us!

Get Ready - Set - Grow with Translations!

All the Best,
Linda Richardson

President