GLOBAL READY? HELP IS HERE! ~ Finding Engagement with Non-Profits

ou are Global Ready NOW! Find that In-Country Sales Agent or Distributor, part 2

This is part 2 of the last blog. You have decided to move forward with exporting sales. Questions my clients have asked will be addressed here.

1 How to determine if there is a market in this country for my product?

2. What specific companies have a need for my product?

3. How do I find out if this is a viable market before signing with an in-country agent?

4. What do I do about the language barrier?

What market should you focus on? Is the best market in Chile, Peru, China, Korea or elsewhere? There are government resources to help you with the basic marketing research. Check with your local SBDC (Small Business Development Center), your state department of trade. Working with these advisers, you will determine what are possible targets and who might be buying what you are selling.

Once you establish a possible regional target, you may want to use a service to make some preliminary calls into the companies you are targeting to see if there is a match. Hiring a consultant that knows the region and is bi-lingual will enable you to understand better the potentiality of that market. We provide such consultants for Latin America, South America, France, Morocco and Turkey. The next step, use that bi-lingual consultant to make contact with in-country reps that can represent your company.Understanding is key, so be sure to translate your information and use an interpreter or bi-lingual consultant to speak for you.

By proactively searching and researching your new markets you will reduce the costs and time it may take to establish a market in new countries. Take advantage of state and federal trade missions offered through your state and the US Commercial Service. Your trade association may offer trade missions as well. They know your industry and can offer valuable connections internationally. Participation in a trade mission helps ease the burden of travel, setting appointments, language barriers and more.

Patience is key to developing a new market. It will not happen overnight and doing your due diligence up front will help you create a good plan of entry. If you are looking for help on establishing a new market, our consultants can help you sail the export seas to new lands and new sales. Please contact Linda at linda@allcleartranslations.com to discuss your specific needs. Together let's determine if we can help.

Resources Directory

https://www.sba.gov/tools/local-assistance/sbdc listed by state

http://www.newpa.com/business/exporting/trade-research State of PA Export Centers

http://development.ohio.gov/bs/bs_globalohio.htm

http://www.districtexportcouncil.org/locator/West%20Virginia

https://www.wtca.org/ World Trade Centers

http://www.export.gov/ US Commercial Service