International Markets can be reached with Multilingual Websites

If They Can’t Read It, They Won’t Buy It

This is a short overview to help start your thinking process about new international markets.

Your company is looking for new opportunities to grow and build revenues, retain clients and increase exposure. Here are some statistics to help you determine if you should have a global strategy.

What new markets should you consider? Generally speaking of course, here are some areas to explore.

Canada and Mexico – ease of entry, close proximity, our 2 largest trade partners

China – even with their reduced growth, their GDP is still outperforming most countries. They are our 3^rd largest trade partner and have half a billion middle class consumers!

Africa and India – These regions are emerging markets that are building; hospitals, airports, highways and more. Their spend on infrastructure will be increasing and they welcome outside resources with better systems and technology. From 2000- 2014 Africans internet use grew +6000% and Asia’s grew +1000%!  World internet use from: www.internetworldstats.com  

 

Should you translate your website?

More than 70% of users speak languages other than English. Other languages are resourced more than English and growing presences on the web.

Over 95% of consumers are outside of the U.S. By eliminating the language barrier, you have created a multitude of opportunities.

75% of web users state they buy from sites in their native language.

This is the age of the internet, many business people (>50%) engage, shop and purchase on the internet. If you are not telling your story in the consumer’s language, you will lose that sale, connection and future sales.

Most clients state once they start translating their export sales increase comparatively to their U.S. sales each year.

Adding as little as 8 languages will increase your viewers to 80% of the world’s population.

 About the Author:

Linda Richardson is the President and owner of All Clear Translations, LLC.  Since 2010 the team of All Clear Translations had helped companies grow into areas like Colombia, Brazil, Mexico, Canada, France, Switzerland, Germany, Greece, Morocco, Saudi Arabia, China, Malaysia, Thailand, Taiwan, Japan, Russia and more. Their translations and localization transform websites, software, technical manuals and marketing materials into all languages helping to increase sales. Their unique process can include Plain English to help companies increase understanding and comprehension while reducing translation and production costs of manuals. Their audio voice-over technologies  and video translations enable spoken and written communication in many languages. Email Linda at linda@allcleartranslations and visit their website http://www.allcleartranslations.com