Working with our U.S. clients who are selling worldwide we have compiled a list of languages and regions to help you grow your global
marketing with translation.
Canada and Mexico
– are largest trading partners. This is a great way to start to export. Ease of
shipping, resources to help and need for our products makes them natural
jumping points for many of our clients.
U.S. population –
In California 44% of its population speak another language other than English
at home. Laredo Texas has 92% of its population speaking another language at
home. Highest percentage of languages spoken at home are Spanish (37.6
million), Chinese (2.9 million), Tagalog (1.6 million) Consumer goods and Healthcare
companies especially are reaching out to people here in the U.S. translating
into Spanish, Chinese, Korean, Vietnamese, Russian and more.
Asia remains a
growth area for our clients.
Even with the lower projections for GDP growth, China has
a large presence globally and will be a great market for some of our clients.
The written language used is simplified Chinese. India’s population is booming
and their need for water, healthcare and infrastructure solutions has them
engaging our U.S. companies to help build their economy. Indonesia, Malaysia,
and the Philippines are buying more products like software solutions, medical
devices and automation for their manufacturing.
Germany – Germany
is the largest buying power in Europe for Robotics and Hi-tech manufactured
products. There are many German companies based in the U.S. and ease of
entrance is possible.
Russia – an
almost unlimited need for infrastructure solutions and 140 million consumers
makes this a new market for many clients. The growing middle class and need for
medical solutions creates opportunity to sell into this new market. Recently,
the state of PA added representatives there to help PA business build there.
Brazil – Brazil
has so much going on! 2014 is the World Cup and 2016 they host the Olympics. To
do this, they are reaching out to our U.S. clients for solutions that range
from engineering to manufacturing. Brazilian Portuguese is the official
language and you will not do business there without feet on the street.
Luckily, our US Commercial service and PA reps will help you build a marketing
plan and sales.
Africa – Use of
the smartphone has created new solutions like: Online Banking, mobile
applications, online shopping and more. Software and mobile application
companies who can enable this population to connect with new products and
services will find this a growth market. Now people are more connected than
have toilets! African countries are looking for help to build their
infrastructure and economies with American technology.
Stop and consider your possibilities. Perhaps 2014 while
employing new strategies to open these markets, you will find translating your
marketing materials, videos, and product information a catalyst to blow open
your sales goals and marketing ROI. All Clear Translations wishes you a
successful and abundant year! Make it, translate it and they will BUY it!
About the Author:
Linda Richardson is the President and owner of All Clear
Translations, LLC. Their translations and localization transform websites,
software, technical manuals and marketing materials into all languages helping
to increase your sales. Their unique process can include Plain English to help
companies increase understanding and comprehension while reducing translation
and production costs of manuals. Their audio voice-over technologies and video translations enable spoken and
written communication in many languages. Email Linda at
linda@allcleartranslations and visit their website http://www.allcleartranslations.com
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