Monday, January 2, 2012
Let's talk like a child and increase understanding.
Let's talk like a child when communicating. Listening to my 2 year old grandson Liam today made me realize how easily understood he is. When he needs to communicate he states "I want it, I am hungry, I want down, I love you... When writing safety manuals and healthcare information perhaps we need to think more like a child. Simplify our message. Less words = more understanding, just like Liam. Plain English writing will create a simple statement that clarifies for many. Healthcare organizations are struggling to help their members and patients understand their options and treatments. When an illness hits a family even the brightest member will be overwhelmed by the overload of information given. Plain English, creative messaging and new ways to deliver the message will make a difference in comprehension and retention to the recipient. Adding value to the message by reducing the clutter or static within that message will result in increased loyalty and peace of mind for the reader. A winning outcome!
Friday, December 16, 2011
December news
Click for my latest newsletter
Welcome to the December 2011 edition of The Magnifying Glass. I hope you enjoy the articles and information within each monthly review. Your feedback is appreciated and if you have a question or interest in an industry, country, or other area, please let me know.
I wish to thank all who have supported All Clear Translation! My wish and prayer for each of you in 2012:
May today there be peace within.
May you trust that you are exactly where you are meant to be.
May you not forget the infinite possibilities that are born of faith in yourself and others.
Merry Christmas, Happy Holidays and a Very Prosperous New Year!
_______________________________________
Opportunities to Expand Globally with the Korean Free Trade Agreement
November 29th I attended a “Korea-Pittsburgh Evening” to promote the bilateral benefits of the Korea – U.S. Free Trade Agreement (KORUS FTA), recently affirmed by the U.S. Congress, signed by President Obama and waiting passage in Seoul. Mr. Franco Harris, Honorary Consul General of the Republic of Korea in Pittsburgh was introduced to the attendees as well.There were presentations highlighting the benefits of the trade pact, investment opportunities in Korea and the trade and investment environment in PA and the Pittsburgh region.
Here are some specifics about the US-Korea Free Trade Agreement, provided by David DelFiandra of LeechTishman.
• Nearly 95% of bilateral trade in consumer and industrial products becomes duty-free within 3 years of entry.
• Most remaining tariffs will be eliminated in 10 years.
• South Korea is the 7th largest market for US exports
• Opening the Korean economy should lead to growth for US economy by $10 billion annually.
• Korea’s exports to the US should grow by 12% or $5.4 billion
Want to know more? Email me for the full alert from LeechTishman.
Interesting Fact: Demand in Asia for U.S. grain has created more business for inland shipping companies. Barge Builders are seeing increasing demand for new barges!
Interesting Fact: China has taken over Japan as the 2nd largest economy in the world.
Ready > Set> Succeed
New PA program offers matching funds to develop International Markets!
Global Access Program(GAP)
Visiting an international trade show in 2012 and need multilingual marketing materials? Looking to have your website translated? The PA Global Access Program is designed to help with matching funds up to $5,000 per year for qualifying PA companies. GAP will help small to mid-sized PA companies to increase export sales. This valuable tool assists with foreign market entry support. For more information on qualifying for the grant, contact your Regional Export Network (REN) partner.
The Pittsburgh Partner office is:
Southwestern PA Commission
425 Sixth Avenue
Suite 2500
Pittsburgh, PA 15219-1852
Contact Jackie Pacheco
International Trade Specialist
(412) 391-5590 x332
jpacheco@spcregion.org
Newly appointed PA Manufacturing Advisory Council – Team PA
Governor Tom Corbett appointed the advisory council to address the decline in manufacturing in PA. Manufacturing jobs have fallen at twice the national rate in the last 10 years. In 2010 manufacturing jobs fell over 37% or 303,400 jobs lost. The 23-member group will also focus on talent and innovation, energy costs, efficiency, and research and development. Starting in January, they’ll meet regularly for about 6 months, after which they’ll issue a report and policy recommendations. No taxpayer dollars are being used to support the initiative! Visit www.TeamPA.comto learn more.
Don’t wait for their report for recommendations. Step up and increase your sales now!
Website translation. Low cost, high ROI!
FACTS:
• By adding one additional language, you can increase your sales by 40%
• When an Internet user is confronted by a website in their own language, they are 2 times as likely to stay and continue reading your site.
• People are 4 times more likely to buy from your site when in their native language.
• 40% of Internet users are not native English speakers
• Your competition is already multi-lingual, why give away sales?
Happy Holidays!
Linda
Welcome to the December 2011 edition of The Magnifying Glass. I hope you enjoy the articles and information within each monthly review. Your feedback is appreciated and if you have a question or interest in an industry, country, or other area, please let me know.
I wish to thank all who have supported All Clear Translation! My wish and prayer for each of you in 2012:
May today there be peace within.
May you trust that you are exactly where you are meant to be.
May you not forget the infinite possibilities that are born of faith in yourself and others.
Merry Christmas, Happy Holidays and a Very Prosperous New Year!
_______________________________________
Opportunities to Expand Globally with the Korean Free Trade Agreement
November 29th I attended a “Korea-Pittsburgh Evening” to promote the bilateral benefits of the Korea – U.S. Free Trade Agreement (KORUS FTA), recently affirmed by the U.S. Congress, signed by President Obama and waiting passage in Seoul. Mr. Franco Harris, Honorary Consul General of the Republic of Korea in Pittsburgh was introduced to the attendees as well.There were presentations highlighting the benefits of the trade pact, investment opportunities in Korea and the trade and investment environment in PA and the Pittsburgh region.
Here are some specifics about the US-Korea Free Trade Agreement, provided by David DelFiandra of LeechTishman.
• Nearly 95% of bilateral trade in consumer and industrial products becomes duty-free within 3 years of entry.
• Most remaining tariffs will be eliminated in 10 years.
• South Korea is the 7th largest market for US exports
• Opening the Korean economy should lead to growth for US economy by $10 billion annually.
• Korea’s exports to the US should grow by 12% or $5.4 billion
Want to know more? Email me for the full alert from LeechTishman.
Interesting Fact: Demand in Asia for U.S. grain has created more business for inland shipping companies. Barge Builders are seeing increasing demand for new barges!
Interesting Fact: China has taken over Japan as the 2nd largest economy in the world.
Ready > Set> Succeed
New PA program offers matching funds to develop International Markets!
Global Access Program(GAP)
Visiting an international trade show in 2012 and need multilingual marketing materials? Looking to have your website translated? The PA Global Access Program is designed to help with matching funds up to $5,000 per year for qualifying PA companies. GAP will help small to mid-sized PA companies to increase export sales. This valuable tool assists with foreign market entry support. For more information on qualifying for the grant, contact your Regional Export Network (REN) partner.
The Pittsburgh Partner office is:
Southwestern PA Commission
425 Sixth Avenue
Suite 2500
Pittsburgh, PA 15219-1852
Contact Jackie Pacheco
International Trade Specialist
(412) 391-5590 x332
jpacheco@spcregion.org
Newly appointed PA Manufacturing Advisory Council – Team PA
Governor Tom Corbett appointed the advisory council to address the decline in manufacturing in PA. Manufacturing jobs have fallen at twice the national rate in the last 10 years. In 2010 manufacturing jobs fell over 37% or 303,400 jobs lost. The 23-member group will also focus on talent and innovation, energy costs, efficiency, and research and development. Starting in January, they’ll meet regularly for about 6 months, after which they’ll issue a report and policy recommendations. No taxpayer dollars are being used to support the initiative! Visit www.TeamPA.comto learn more.
Don’t wait for their report for recommendations. Step up and increase your sales now!
Website translation. Low cost, high ROI!
FACTS:
• By adding one additional language, you can increase your sales by 40%
• When an Internet user is confronted by a website in their own language, they are 2 times as likely to stay and continue reading your site.
• People are 4 times more likely to buy from your site when in their native language.
• 40% of Internet users are not native English speakers
• Your competition is already multi-lingual, why give away sales?
Happy Holidays!
Linda
Saturday, November 5, 2011
Solar Power Demand growing in India
Are you selling your products in India?
The Export-Import Bank of the United States (Ex-Im Bank) approved $103.2 million in financing for two more solar transactions in India in the final months of fiscal year 2011. The approvals brought the total number of Indian solar projects that the Bank has financed in FY 2011 to six and the Bank’s total authorizations for these projects to $176.4 million. The recent increased demand for solar power in India is in part due to India’s national solar initiative, the Jawaharlal Nehru National Solar Mission, and its establishment of a clean energy fund valued at $223 million. "India is making a big push for renewable energy," Ex-Im Bank Chairman Fred P. Hochberg said. "Solar companies in the United States know that if they can get into this growing market, they have a bright future ahead of them. Ex-Im Bank stands ready to help our exporters win that future."
The Export-Import Bank of the United States (Ex-Im Bank) approved $103.2 million in financing for two more solar transactions in India in the final months of fiscal year 2011. The approvals brought the total number of Indian solar projects that the Bank has financed in FY 2011 to six and the Bank’s total authorizations for these projects to $176.4 million. The recent increased demand for solar power in India is in part due to India’s national solar initiative, the Jawaharlal Nehru National Solar Mission, and its establishment of a clean energy fund valued at $223 million. "India is making a big push for renewable energy," Ex-Im Bank Chairman Fred P. Hochberg said. "Solar companies in the United States know that if they can get into this growing market, they have a bright future ahead of them. Ex-Im Bank stands ready to help our exporters win that future."
Thursday, October 27, 2011
Read my latest newsletter for information on building business in Brazil, writing for translations and where you can find me. October newsletter
Tuesday, October 18, 2011
New Venturist » Thoughts on Portugal and entrepreneurship: trying to find their way out of the mess through new venture creation
Great insight into the culture of Portugal entrepreneurs.
New Venturist » Thoughts on Portugal and entrepreneurship: trying to find their way out of the mess through new venture creation
New Venturist » Thoughts on Portugal and entrepreneurship: trying to find their way out of the mess through new venture creation
ARE YOU READY, Brazil is looking for you!
Recently, I was asked what is happening in Brazil? My team and I are working with several companies helping translate their English operating manuals, marketing materials and safety manuals into Portuguese for Brazil . Brazil is building its infrastructure, rebuilding and enlarging its airports, railroads, stadiums, and even hotels and golf courses are being built. Rio de Janeiro, Brazil will host the World Cup 2014 and the Olympics and Paralympics 2016 in its amazing city.
Brazil is hoping to use the World Cup 2014 and Olympics and Paralympics2016 to showcase its country as an economic power. The construction of several stadiums, airport terminals and other event-related works are behind schedule! This is an opportunity for U.S. companies and businesses. Our technology and ability to help is being sought after by Brazilian companies.
One area we are seeing great growth is in São Paulo, the financial and business hub of Brazil, it is the biggest city in the country, with just over 11 million inhabitants. Located in the south-eastern region of the country, it is nicknamed Terra da Garoa (Land of the Drizzle) after its renowned weather instability and plentiful rainfall.
What does this mean to our manufacturing, engineering, construction industry in particular? This is where you will find your growth for the next several years! The double digit growth you wish to find is not here in the US but elsewhere. We are a global market, are you ready? The State of PA is offering matching fund grants to help you develop your website and marketing materials, the SBDC is hosting trips to Brazil to help match US companies with Brazilian buyers, the US Commercial Service will help host your trip and offer booth space for international Trade Shows. There is marketing help, research resources, and funding available. Some of the services to help you are mentioned but there are more like the Ex-Im bank. We can help you connect with some of the agencies to help grow your business. Unlock your potential by translating your marketing materials, user guides, and more. Brazil and beyond is your market, are YOU READY?
Brazil is hoping to use the World Cup 2014 and Olympics and Paralympics2016 to showcase its country as an economic power. The construction of several stadiums, airport terminals and other event-related works are behind schedule! This is an opportunity for U.S. companies and businesses. Our technology and ability to help is being sought after by Brazilian companies.
One area we are seeing great growth is in São Paulo, the financial and business hub of Brazil, it is the biggest city in the country, with just over 11 million inhabitants. Located in the south-eastern region of the country, it is nicknamed Terra da Garoa (Land of the Drizzle) after its renowned weather instability and plentiful rainfall.
What does this mean to our manufacturing, engineering, construction industry in particular? This is where you will find your growth for the next several years! The double digit growth you wish to find is not here in the US but elsewhere. We are a global market, are you ready? The State of PA is offering matching fund grants to help you develop your website and marketing materials, the SBDC is hosting trips to Brazil to help match US companies with Brazilian buyers, the US Commercial Service will help host your trip and offer booth space for international Trade Shows. There is marketing help, research resources, and funding available. Some of the services to help you are mentioned but there are more like the Ex-Im bank. We can help you connect with some of the agencies to help grow your business. Unlock your potential by translating your marketing materials, user guides, and more. Brazil and beyond is your market, are YOU READY?
Monday, October 10, 2011
Matching Funds for website translation!
It is exciting to find support for our manufacturers to reach global markets. I am excited to work with several in Western PA. Now the state is supporting our efforts by offering matching grants.
Do you know someone looking to grow their business outside the US? Now is the time to translate your website. Contact me for more details.
Do you know someone looking to grow their business outside the US? Now is the time to translate your website. Contact me for more details.
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